Choosing a cloud communication solution is a big decision for any business. The right platform can enhance collaboration, streamline workflows, and support your team whether they’re in the office, on the road, or working from home. But with so many options out there, how do you know which solution is the best fit?

It starts with asking the right questions.

In this blog post, we’ll walk you through the top questions to consider when evaluating cloud communication platforms—so you can make a confident, informed decision that aligns with your team’s needs and your business goals.

 What Communication Features Does the Platform Offer?

Not all cloud communication tools are created equal. Some focus on messaging, while others are built around voice or video. The best platforms offer a unified solution that includes:

• Instant messaging

• Voice and video calling

• File sharing

• Screen sharing

• Calendar integrations

• Mobile accessibility

Ask yourself: Which features does your team use most often? Look for a solution that brings everything together in one place to reduce the need for switching between apps.

 How Scalable is the Solution?

Your communication needs today might look very different a year from now. Whether you’re a growing startup or a larger organization with multiple departments, you need a solution that can grow with you.

Ask:

• Can new users be added easily?

• Are there tiered plans that support business growth?

• How customizable is the platform for different roles or teams?

Scalability ensures you won’t outgrow the platform too soon—or end up paying for more than you need.

 Is the Platform User-Friendly?

Adoption is everything. A communication tool is only useful if your team actually uses it—and enjoys using it.

When evaluating tools, consider:

• Is the interface intuitive?

• How steep is the learning curve?

• Are there onboarding resources or training available?

A user-friendly platform can make the transition smoother and boost productivity right from the start.

 What Kind of Customer Support is Available?

When you hit a snag, responsive and knowledgeable support can make all the difference.

Ask:

• Is support available 24/7?

• What channels are offered (phone, chat, email)?

• Are there self-service options like a knowledge base or community forum?

Choose a provider known for its customer service—you don’t want to be stuck waiting when your communication tools are down.

 What’s the Total Cost of Ownership?

While cloud-based communication often reduces costs compared to traditional systems, it’s still important to understand all potential expenses.

Look into:

• Monthly or annual subscription fees

• Costs for additional users or features

• Onboarding or migration fees

• Long-term contract requirements

A transparent pricing model helps avoid surprises down the line and ensures you’re staying within budget.

Final Thoughts

Choosing the right cloud communication solution isn’t just about features—it’s about finding the right fit for your team, your workflows, and your long-term goals. By asking the questions above, you’ll gain clarity on what matters most and avoid getting stuck with a platform that doesn’t deliver.

Remember: the best solution is one that makes it easier for your people to connect, collaborate, and do their best work—wherever they are.

Need help navigating your options? At Morgan Birgé, we specialize in helping businesses find and implement cloud tools that actually work. Let’s talk about how we can support your communication goals and set your team up for success.