Why IT Service Providers Are Critical for Today's Businesses: Expert Insights from Industry Leaders

In today’s fast-paced business environment, companies face more than just market competition—they must also navigate an ever-evolving cyber threat landscape that can disrupt operations at any time. To shed light on this critical issue, John Lowery, CEO of Big Water Technologies, recently joined forces with Doug Kreitzberg, CEO & Founder of SeedPod Cyber, and Matthew Koenig, VP of Channel Sales at Nodeware, on the CyberWise Wednesdays with SeedPod Cyber podcast. Together, they shared their expert insights on why cyber insurance has become an essential, non-negotiable component of modern cyber security risk management strategies.

John Lowery of Big Water Technologies on Cyber Liability and IT Service Providers

At Big Water Technologies, we know that cyber risk is one of the most pressing challenges for businesses today. John Lowery, our CEO, recently discussed the growing importance of cyber liability insurance and its critical role in businesses' relationships with IT Service providers and the insurance industry. In this conversation, John explained how IT service providers not only help businesses stay compliant but also play a pivotal role in ensuring security with proactive solutions to mitigate risks, especially as the cyber threat landscape continues to grow more complex.

For us at Big Water, our goal is always to ensure that businesses—especially those in Michigan and Southeast Ohio—have the right cybersecurity measures in place. As an  IT service provider, we support our clients in creating secure environments and keeping them protected from both known and emerging threats.

Big Water Technologies: Closing the Cyber Insurance Gaps

At Big Water Technologies, we understand the importance of clear communication in cyber insurance. Just like Doug Kreitzberg from SeedPod Cyber, we recognize that many brokers lack a deep understanding of cybersecurity, leading businesses to believe they have adequate coverage when they don’t.

We work closely with our clients to ensure they understand critical security measures, like Multi-Factor Authentication (MFA), and how these impact their coverage. We also believe in going beyond basic underwriting processes by conducting thorough risk assessments to ensure our clients are fully protected.

Our goal is to prevent gaps in coverage, so businesses can grow with confidence, knowing their systems are secure and their insurance is reliable.

Why Standard Cyber Insurance Isn’t Enough

Matthew Koenig, VP of Channel Sales from Nodeware, raised a key point about the cyber insurance market: communication between insurance carriers, brokers, and businesses is frequently inadequate. As insurance carriers change their requirements, brokers are often responsible for relaying those updates to clients. However, many businesses fail to act on these updates—putting themselves at risk.

Businesses that neglect these updates may find themselves without coverage when a breach occurs, even though they have been paying for insurance all along. This underlines the importance of timely and clear communication to ensure businesses remain properly protected.

The Value of IT Service Providers for SMBs in the Evolving Cybersecurity Landscape

Looking ahead to 2025, it’s clear that businesses—especially small and medium-sized businesses (SMBs)—can no longer rely on just one IT person to manage their cybersecurity needs. As cyber threats become more sophisticated and compliance regulations tighten,  IT Service providers like Big Water Technologies have become indispensable.

Our team of experts helps businesses implement comprehensive IT solutions and proactive cybersecurity measures to prevent attacks and ensure that backups are secure, compliance is maintained, and vulnerabilities are addressed. By partnering with an  IT Service provider, SMBs can avoid the risks of costly downtime, lost productivity, and potential financial losses.

For SMBs, working with an IT Service provider is a cost-effective way to stay competitive, secure, and focused on growth without worrying about the complexities of cybersecurity.

Protect Your Business for the Future with Big Water Technologies

At the end of the day, having the right team in place is crucial to your business's success. If you're a business in Michigan or Southeast Ohio with a team of around 100 or fewer, we’d love to talk. At Big Water Technologies, we can support your growth by providing expert guidance on how to keep your systems secure and running smoothly. There’s no pressure—just helpful, actionable advice.

Listen to Our Expert Insights on Cybersecurity and MSPs

To dive deeper into these topics and hear more from our experts, check out this latest podcast episode, where John Lowery from Big Water Technologies, Doug Kreitzberg from SeedPod Cyber, and Matthew Koenig from Nodeware discuss the evolving landscape of cyber insurance, MSPs, and how businesses can protect themselves in 2025 and beyond.

Podcast link: https://www.linkedin.com/events/cyberwisewednesdayswithseedpodc7272646748806733824/comments/

We look forward to working with you and helping your business stay secure in the new year!