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Mishing like Phishing

Mishing: The Fastest-Growing Cyber Threat You’ve Never Heard Of

June 01, 20253 min read

Why mobile phishing is the new frontline of cybersecurity — and what SMBs should do about it

We all know phishing attacks are a problem. But if you're still thinking about email as the primary battleground, it's time to zoom out.

Because cybercriminals have moved on — and they’re targeting something even more vulnerable than your inbox.

Your phone.

What Is Mishing?

"Mishing" stands for mobile phishing — a catch-all term for a growing set of scams aimed specifically at smartphones and tablets.

It includes:

📱 Smishing – scam texts with shady links pretending to be from banks, delivery companies, or internal contacts.
🤳 Quishing – QR codes placed in public spaces (or embedded in emails) that lead to phishing sites.
📞 Vishing – voice calls from scammers pretending to be your vendor, bank, or tech support.
🛜 “Evil Twin” Wi-Fi – fake public networks that look legit but intercept your data.

It’s a long list, and it’s getting longer.

Why It’s a Big Deal for SMBs

Your team is likely using mobile devices for more than just email and texts:

  • Logging into business apps with multi-factor authentication (via text or authenticator apps)

  • Using mobile-first tools for communication and collaboration

  • Responding quickly to clients while on the go

The problem is, traditional anti-phishing tools are designed for desktops and email inboxes. They don’t catch these mobile-specific attacks.

And on phones, we’re more distracted, more rushed, and more likely to trust a notification at face value.

That’s why mishing is now one of the fastest-growing cyber threats, with some reports showing over 1,000 new mobile-targeted scams popping up each day.

What Makes It So Effective?

It’s simple: we let our guard down on our phones.

You’re in line for coffee, a text pops up about a missed delivery — and you tap without thinking.

You scan a QR code on a flyer at a conference… but it doesn’t lead where you think.

You get a call from someone claiming to be “IT support,” saying they need your password to verify something.

One second of distraction can lead to:

  • Credential theft

  • Ransomware access

  • Compliance violations

  • Data exposure to clients or employees

For SMBs in accounting, legal, and other professional services, this isn’t just a tech issue — it’s a business and reputation risk.


What You Can Do About It

The good news? You don’t need to lock every phone in a vault to stay safe.

But you do need to treat mobile security as part of your strategy — not an afterthought.

Here’s where to start:

🔐 Implement mobile threat protection — especially for devices accessing sensitive data or cloud apps.
🎓 Train your team — mobile phishing awareness should be part of your regular cybersecurity training.
🔍 Monitor and manage mobile access — make sure you know which devices are connected and how they’re secured.
🚫 Don’t rely on email filters or firewalls alone — they won’t help with a rogue QR code or fake SMS.


Final Thought

If you’ve ever clicked a text message link without thinking… you’ve been in the danger zone.

“Common sense” doesn’t cut it anymore — not with how smart and convincing these scams have become.

We’re helping firms take low-friction steps to secure their mobile workflows and reduce risk — without locking down productivity.

📩 Want to talk about practical mobile security for your firm? Let’s start with a conversation.

#SmarterBusiness#Cybersecurity#BigWaterTech#MobilePhishing#keepITsimple
John Lowery is the CEO of BigWater Technologies, where he leads with a passion for innovation and excellence in delivering advanced IT solutions. With over two decades of experience in the tech industry, John specializes in strategic planning, operational efficiency, and driving customer success.

John Lowery

John Lowery is the CEO of BigWater Technologies, where he leads with a passion for innovation and excellence in delivering advanced IT solutions. With over two decades of experience in the tech industry, John specializes in strategic planning, operational efficiency, and driving customer success.

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Featured Posts

Mishing like Phishing

Mishing: The Fastest-Growing Cyber Threat You’ve Never Heard Of

June 01, 20253 min read

Why mobile phishing is the new frontline of cybersecurity — and what SMBs should do about it

We all know phishing attacks are a problem. But if you're still thinking about email as the primary battleground, it's time to zoom out.

Because cybercriminals have moved on — and they’re targeting something even more vulnerable than your inbox.

Your phone.

What Is Mishing?

"Mishing" stands for mobile phishing — a catch-all term for a growing set of scams aimed specifically at smartphones and tablets.

It includes:

📱 Smishing – scam texts with shady links pretending to be from banks, delivery companies, or internal contacts.
🤳 Quishing – QR codes placed in public spaces (or embedded in emails) that lead to phishing sites.
📞 Vishing – voice calls from scammers pretending to be your vendor, bank, or tech support.
🛜 “Evil Twin” Wi-Fi – fake public networks that look legit but intercept your data.

It’s a long list, and it’s getting longer.

Why It’s a Big Deal for SMBs

Your team is likely using mobile devices for more than just email and texts:

  • Logging into business apps with multi-factor authentication (via text or authenticator apps)

  • Using mobile-first tools for communication and collaboration

  • Responding quickly to clients while on the go

The problem is, traditional anti-phishing tools are designed for desktops and email inboxes. They don’t catch these mobile-specific attacks.

And on phones, we’re more distracted, more rushed, and more likely to trust a notification at face value.

That’s why mishing is now one of the fastest-growing cyber threats, with some reports showing over 1,000 new mobile-targeted scams popping up each day.

What Makes It So Effective?

It’s simple: we let our guard down on our phones.

You’re in line for coffee, a text pops up about a missed delivery — and you tap without thinking.

You scan a QR code on a flyer at a conference… but it doesn’t lead where you think.

You get a call from someone claiming to be “IT support,” saying they need your password to verify something.

One second of distraction can lead to:

  • Credential theft

  • Ransomware access

  • Compliance violations

  • Data exposure to clients or employees

For SMBs in accounting, legal, and other professional services, this isn’t just a tech issue — it’s a business and reputation risk.


What You Can Do About It

The good news? You don’t need to lock every phone in a vault to stay safe.

But you do need to treat mobile security as part of your strategy — not an afterthought.

Here’s where to start:

🔐 Implement mobile threat protection — especially for devices accessing sensitive data or cloud apps.
🎓 Train your team — mobile phishing awareness should be part of your regular cybersecurity training.
🔍 Monitor and manage mobile access — make sure you know which devices are connected and how they’re secured.
🚫 Don’t rely on email filters or firewalls alone — they won’t help with a rogue QR code or fake SMS.


Final Thought

If you’ve ever clicked a text message link without thinking… you’ve been in the danger zone.

“Common sense” doesn’t cut it anymore — not with how smart and convincing these scams have become.

We’re helping firms take low-friction steps to secure their mobile workflows and reduce risk — without locking down productivity.

📩 Want to talk about practical mobile security for your firm? Let’s start with a conversation.

#SmarterBusiness#Cybersecurity#BigWaterTech#MobilePhishing#keepITsimple
John Lowery is the CEO of BigWater Technologies, where he leads with a passion for innovation and excellence in delivering advanced IT solutions. With over two decades of experience in the tech industry, John specializes in strategic planning, operational efficiency, and driving customer success.

John Lowery

John Lowery is the CEO of BigWater Technologies, where he leads with a passion for innovation and excellence in delivering advanced IT solutions. With over two decades of experience in the tech industry, John specializes in strategic planning, operational efficiency, and driving customer success.

Back to Blog

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